This Gets The Gold

I love me some Olympics.

Joel and I have been snuggled up on the couch each night - rooting for people we don't even know and tearing up when they win.

And have you noticed how every single commercial is also branded with the Olympics? Heaven forbid we just drink a regular Coca-Cola during the broadcast. :-) I'm not mocking it so much as simply enjoying the fact that I am a marketers dream during this time, and here is my favorite commercial so far:



HOW do they do that? How do some people sit around in a conference room and come up with a marketing strategy that will have my eyes well up in less than a minute and ready to buy Tide and Crest?

I'm such a pushover. :-)